The Advert I have chosen is a Kellogg’s muesli cereal packet. See this Link
| Sign | |
| Signifier | Signified |
| Kellogg’s’ ‘Country’ | Strong Unitied States Breakfast Brand |
| Red White Blue and Green | US flag plus countryside pull with the green |
| Solid Box | Domestic practicality |
| Food segmented in shelving | Carefully selected ingredients ‘ healthy lifestyle’ fresh and goodness |
| Spoon with Milk and ingredients | Mouth watering and not dry |
| Ingredients label | Good nutritional value |
| 750g label | Good for balanced diet and weight maintanence |
Learning Log - Robert Burton 